RANT "N" RAVE
Stop before you shop
 Despite all the television, newspaper and radio reports of Tokyo's
prolonged economic troubles, so many convenience stores, supermarkets and other retail
businesses seem to be intentionally driving away thousands of potential customers. I'm
referring to, of course, the "ALARM SYSTEM IN OPERATION" sign that is often
noticeable even before one enters such stores - a sight that is very unsettling to this
North American. I'm really bothered by the fact that this is usually the only sign printed
in English throughout these stores - it sends a strong message to me that people from
English-speaking countries are not good for business and should find another place to
shop.
A clear case in point is the convenience store chain with three security alert
signs visible before entering-from left to right they read "POLICE STOPOVER,"
"SURVEILLANCE CAMERA INSTALLED," and "ALARM SYSTEM IN OPERATION." I
cannot see how this chain justifies posting English signs that are related only to theft.
This is just plain unfriendly.
Recently, I discovered another such example in a monstrous supermarket that just opened
near a friend's place. Initially, upon entering the building, I was surprised to see the
security alert sign in four languages - Japanese at the top (the largest print), then
below in English "Operating Surveillance Camera," then in Chinese, followed by
Arabic. I guess the powers that be determined that people from Chinese and Arabic-speaking
areas should also be warned before thinking about shopping here. Reluctantly, I grabbed a
basket and found a few good buys, but no other non-Japanese signs.
While on my way to the cashier I was confronted, however, with the words "NO EXCHANGE
PLEASE" in large, bold, block letters (above the smaller Japanese version). To me,
this sign meant: "You ignored our warning at the entrance, and went on to shop here.
Consequently, we refuse to discuss any problems you may have with items purchased
here." What a pleasant shopping experience!
It is important to note that some stores have signs in English that are entirely
"friendly," i.e., they have nothing to do with security-only
"Postcards," "Stamps," "Fax," and other items and services
helpful to customers who are unable to read everyday Japanese. However, a large number of
operators of the aforementioned supermarkets, convenience stores, and other retail
businesses should carefully consider improvements to the xenophobic image they are
projecting. Friendlier signs could bring in more customers and just might do a little to
improve Japan's economic troubles.
Many thanks to Colin Widdifield for this Rant.
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