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Metropolis.co.jp Friends

Past Issues

752: Alfa Romeo 159 Sportwagon
A reborn classic earns a (near) perfect 10
748: Nissan GT-R
It’s fast, sexy and a bargain. So what’s the catch?
744: Jaguar XF
The new sedan from Britain’s storied automaker proves that appearances are, in fact, deceiving
736: Suzuki Swift Sport
Suzuki’s bargain hatch proves big fun can come in small packages
732: Dualis & X-Trail
Nissan introduces a new SUV while its marquee model continues to play tough
728: Toyota Vanguard
Head off to the concrete jungle with a bit more vehicle than you need
724: Subaru Impreza S-GT
Japan’s automotive loudmouth learns some manners
720: Tokyo Auto Salon 2008
Get ready for some modification mayhem at Makuhari Messe
716: Dodge These!
Chrysler introduces three muscle-bound imports to Japan
712: Licensed to Drive
We guide you through the bureaucratic jungle
708: Tokyo Concours D’Elegance
Exotic autos from the past and present glide into Roppongi
704: Car Knows Best
Automakers are introducing technology that will let your ride decide if you’ve had one too many
700: Range Rover & Land Rover
We put three SUVs from the fabled British maker through their paces
696: Aston Martin V8 Vantage
Channel 007 in this latest incarnation of the marquee automaker’s “baby”
692: BMW R1200GS Adventure
The storied bike maker competes with itself to create a three-in-one masterpiece
688: Lexus LS460
The new sedan is big, fast, safe, classy—and unremarkable
684: Alfa Romeo Spider
We unleash the Italian monster on a 1,200km road trip
680: Ford Mustang
The American classic goes back to its roots
676: Citroën C6
The French automaker's latest eccentricity pushes its own boundaries
672: Nissan’s Pino and Otti
Japan-friendly K-cars pack a big punch
668: Jaguar XK
Forget James Bond—this is the UK’s sexiest export
664: Mazda’s Axela, RX-8 and Roadster
Here’s the word on Japan’s resurgent automaker: buy, buy, buy!
660: Mazda’s Axela, RX-8 and Roadster
Here’s the word on Japan’s resurgent automaker: buy, buy, buy!
656: Alfa Romeo Brera
This gorgeous Italian coupe is both poised and sexy
652: Premium wheels
Business is good for Rolls-Royce in Japan, with an eagerly awaited convertible due out next year
648: Citroen C3 Pluriel
The quirky French automaker barrels into the 21st century
644: Jeep Commander& Grand Cherokee
Off road and on, these 4×4s do their military heritage proud
640: BMW Z4 M Roadster
Beemer’s monster convertible provides the most fun you can have sitting down
636: Name dropping
What your car is called says something about you—and even more about automakers’ marketing departments
632: BMW Mini Cooper S
All hail the mighty Mini!
628: Mazda Roadster
Redesigned and retooled, this two-seater is now a car for enthusiasts
624: Hyundai Sonata
A rev-happy South Korean import tries to find its niche in Japan
621: Lexus IS350
Toyota brings its upmarket brand to Japan—finally
616: Volvo XC90 V8
A bit sleeker and a lot more spacious, this SUV still puts a premium on safety
612: Chrysler 300C
This black beauty recalls the golden age of motoring
608: The Big Ideas
Tokyo Motor Show 2005 was a concept car bonanza
604: Tokyo Motor Show 2005
The automotive world’s big players zoom into Japan with some high concepts in tow
597: Three brothers
We put a trio of Nissan sedans through their paces
593: Ducati 1000S DS Multistrada
The boys from Bologna deliver an Italian masterpiece for your garage
589: Mazda Demio Sport
A worthy cousin to the Atenza and RX8, this roomy sedan is happy around town and in the country
585: BMW K1200S
The boys from bavaria clothe an iron fist in a velvet glove
581: Chrysler’s Cruisers
The American auto manufacturer concentrates on the body beautiful
577: Suzuki Skywave 650LX
If you thought scooters were just for kids, think again
573: Cadillac STS 4x4
America’s flagship automaker recaptures its former glory
569: Tour de Force
Yamaha’s FJR1300A offers an unbeatable blend of poise, power and price
565: Alfa Romeo GT and 156 GTA
With stunning looks and power to spare, these two Alfas are an enthusiast's dream
560: Driving the Future
The talk of the auto industry in 2004 was hybrids, safe driving and intelligent vehicles
556: Deja vu
Blast to the past on Harley-Davidson’s Road King Custom
552: Sports sensation
Nissan's new SUV breaks out of its class
548: Lean machine
Lighter, faster, stronger and sexier—a diet works wonders for BMW’s R1200GS
544: Kings for a day
The Honda Elysion is master of all it surveys
539: Rules of the road
New traffic laws are on the horizon. Turn off your cellphone, watch where you park and don’t ride in gangs, Chris Betros warns.
537: Open roadster
William Bonds gets up-close with the elements courtesy of the Nissan Fairlady 350Z convertible.
535: Extreme makeover
Volvo sheds its stodgy-but-safe image for sleek-and-sporty with the new S40 T5. William Bonds likes what he sees.
533: Sporting chance
Mazda has brought the station wagon up to speed with its Atenza Sport Wagon 23Z. William Bonds takes one for a spin.
531: Street smarts
Automakers are taking car safety to new levels with sophisticated warning systems that almost do the driving for you, reports Chris Betros.
529: Speed zone
Just down the road from Ueno Zoo, a virtual hog heaven has everything for the motorcycling enthusiast. Steve Trautlein cruises on over.
527: Italian Stallion
The Alfa Romeo 147 carries on its maker’s reputation for hot cars with unmatched sex appeal. William Bonds gets carried away.
525: Hot wheels
A cross between a snowboard and a scooter, the Wheelman is a quirky Australian invention that's grabbing attention worldwide. Tim Colquhoun takes one for a ride.
523: Mean Machine
William Bonds gets behind the wheel of the Nissan Skyline 350GT.
521: Show stealers
Toyota stunned attendees at the recent Geneva and Melbourne auto shows with two concept cars that represent a powerful vision for the future of motoring. Tim Colquhoun reports.
519: Mighty mouse
Subaru goes boldly against the tide with its new R2 minicar. Justin Gardiner admires this latest feat of audacity and engineering.
517: Trail blazer
Nissan's top-selling 4x4 features cool touches for winter sports fans. Justin Gardiner drove the latest X-Trail to the slopes
515: Up to speed
The Formula One circus is gaining momentum as the season opener in Australia draws near. Tim Colquhoun takes a look at the latest developments.
513: Good save
Hybrid cars are the rage this year with Toyota, Honda and Subaru touting their gas-electric vehicles. Chris Betros looks at what they're offering.
512: The road ahead
Despite the lack of a full-fledged Tokyo Motor Show in 2004, domestic manufacturers have a bevy of weird and wonderful offerings in store for this year. Justin Gardiner previews the lineup.
509/10: Top of the class
Justin Gardiner finds his favorites from this year's Metropolis test drives.
507: Mom-mobiles
Japanese mothers are trading in their once ubiquitous mama-chari bicycles for a new breed of K-car. Justin Gardiner tries a couple of the most popular mini-cars.
505: Cubic's rube
Nissan has lengthened its highly successful Cube a few centimeters and added an extra row of seats. But, as Justin Gardiner finds out, the result is a bit puzzling.
503: Globe trotters
Kerstin Gackle and Volker Aldinger left their native Germany on April 1 and pointed their Yamahas toward Australia. Eight months later Justin Gardiner caught up with the couple in Tokyo.
501: Back to the future
Cutting-edge technology and futuristic vehicles highlight the 37th Tokyo Motor Show at Makuhari Messe through November 5. Justin Gardiner offers a guide.

ISSUES 499-
ISSUES 449-
ISSUES 399-
ISSUES 349-
ISSUES 299-
Cars&Bikes
Text and photos by William Bonds

Lexus IS350

Toyota brings its upmarket brand to Japan—finally

Japan is the land of the brand. as we all know, the ugliest goods in the world make fortunes here because they are stamped with a famous name. Cars are no exception. BMW and Mercedes are de rigueur for successful boring people in Tokyo. But branding can work two ways. Turn off customers once and you can turn them off for life. Take, for example, the Ford Mustang, which went from being a boy racer icon in the ’60s to an effete runabout in the ’80s. Branding is important with cars because there is generally a high degree of customer loyalty, the ideal being to create a repeat customer who is willing to regularly renew (and hopefully upgrade) his or her ride, sticking to the same maker all the time.

There is also the concept of brand extension, particularly when aiming an exclusive brand at the masses and hoping the masses move upmarket. In a way, the relationship between Lexus and Toyota is the reverse of that, in that the refined brand (Lexus) followed the everyman brand of Toyota. When Toyota launched its upscale Lexus brand in the US in 1989, the company said it was aiming at the ultimate in automotive craftsmanship (it used the tagline “The Relentless Pursuit of Perfection”), and when it came close to doing so, the company basked in the reflected glory of its own child. Smart move.

Curiously, the last place to see the Lexus moniker was Japan, where the Lexus models carried the Toyota name. But in August, Toyota brought its premium brand home, and Lexus cars are now marketed separately from Toyota. They even have an exclusive dealer network. It may seem like a somewhat belated marketing exercise, but introducing Lexus to Japan fills an important gap in making it a global and distinctive brand.

While Lexus is better known for its excellent executive-style sedans (previously marketed here as the Celsior and Aristo), the brand is not all about size and big cigars. It also produces SUVs, and it’s been showing off concept cars. At the other end of the scale—well, slightly—Lexus is obviously keen to attack the mid-size market, as its new IS range shows. But while these “babies” may be classified as mid-size, they’re anything but middle-of-the-road.

The ¥5 million IS350 is fitted with a 3.5-liter engine that cranks out a whopping 305 horsepower and takes the four-door sedan to 100kph in well under 6 seconds. It’s exceedingly quick, but you have to keep the wheels on the ground to make it so. And frankly, the handling of the IS350 leaves a lot to be desired. When it snowed during my test drive, the car was virtually undriveable (even though Tokyo’s taxis seemed to have few problems), and hard acceleration and cornering was not always easy to control, even on dry roads. I suspect the car may handle better with all the electronic safeguards turned off.

Where the performance of the IS350 is mightily impressive is in the low rev range. While you can take the engine up to a generous 7,000rpm without any problem, even at very low revs the car pulls away magnificently, astonishingly even. Overtaking is a breeze. As is changing gears. The six-speed box operates as a full automatic or a semi-automatic, and while changing gears in some of its competitors can feel like going through a thunderstorm in a Cessna, the Lexus moves up and down with impressive fluidity. In fact, the semi-automatic setting was a joy to work with, a huge plus in a car that offers no alternative.

The ride is unspectacular without being unpleasant (we don’t want cigar ash falling into our laps, do we?) and, together with the handling, marks the IS350 as a tourer rather than a sports car.
The design is slightly more aggressive. It’s a sharp wedge with a pinched nose, cool wheels, fattish tires, two biggish exhausts and a shark’s fin on the roof. It’s yuppie-friendly (check out the pleasant interior—again, unspectacular, but well-appointed and inoffensive) and definitely won’t scare the neighbors.

And that kind of sums the car up. It exists in BMW territory rather than competing, say, on Alfa Romeo’s turf. That’s why it belongs here in Japan, where guys with Louis Vuitton manbags won’t think twice about forking out ¥5 million for Japan’s top brand.


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