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Ego-Wrappin'

Kansai and Showa Era influences distinguish this pair from your standard-issue J-pop duo

Masaki Mori (left) and Yoshie Nakano

There's a certain time in Japanese pop-the mid-Showa period in and around World War II-that some Japanese musicians keep returning to. Like the Pizzicato Five before them, popular Osaka-bred duo Ego-Wrappin' are fascinated with the kitschy, jazzy, big band songs of the era.

"There's an element of nostalgia, but for someone of my generation it also comes as something new," reflects guitarist and songwriter Masaki Mori in an interview at his record company office in Shibuya. "It's completely different from what you hear on today's charts, and sounds much fresher to me. I think it could appeal to younger people, but most are not exposed to it. The only time when people might hear such music is on New Year's TV programs."

"The pre- and post-war period musicians had a real dedication to their craft," chimes in vocalist and lyricist Yoshie Nakano. "They lived in an age of material poorness, but created a more heartfelt music than that of today. Current Japanese artists seem to be simply copying Western artists."

No one could accuse Ego-Wrappin' of mimicking Western pop stars. While chart-toppers like Hikaru Utada and Dragon Ash have refined the art of ripping off Western R&B and hip-hop, Ego-Wrappin' come off as something entirely original. Which is not to say they aren't derivative. Since debuting in 1998 with Bule Speaker, the duo have amalgamated influences from Showa period pop and jazz to rock, ska, cabaret and lounge music into a contagious stew that has won them a devoted following.

The popular success of Ego-Wrappin' is perhaps all the more remarkable in a looks-obsessed entertainment industry for what is, admittedly, not the most visually striking of bands. They rely instead on Mori's consistently surprising songwriting and Nakano's voice-the antithesis of the warbling J-pop idoru's in its range, clarity and depth of expression.

Born and raised in the Western part of Japan known as Kansai, and forming their band in 1996 in Osaka, Mori and Nakano bring a certain Osaka extroversion to their music. "Osaka has a greater sense of freedom. Tokyo musicians are perhaps more serious, while Osaka musicians have more of a sense of play," says Mori.

"Osakans have their own world," Nakano elaborates. "They're unconventional." This, after all, is the city that gave the world noise-rockers The Boredoms and eccentric all-female punk band Shonen Knife. Unlike her plain demeanor in person, Nakano is transformed on stage, adopting various persona to convey the drama of her songs, whose impressionistic lyrics are delivered alternately in Japanese and English.

Originally trained as a concert pianist, Nakano had always wanted to pursue singing, and met Mori soon after college. Mori had pursued music secretly against the wishes of his parents. "My brother was into music and had a band. But my parents forbid it. I had to play secretly. It was only after I left home at 20 that I could play music. Now of course they feel completely differently. They support me 100 percent."

The pair immediately clicked and were soon a local Osaka hit, with one of their songs, "Disney Girls," selected for use in a TV drama, and their mini-album "His Choice of Shoes Is Ill" gaining them a wider audience.

Like many Osaka-based bands, the demands of commercial success ultimately led Ego-Wrappin' (the idea is that they wrap their egos in the package of their music) to relocate to the entertainment capital of Tokyo in 2000, where their record company Toy's Factory is based. But their hearts, it seems, remain in Kansai.

Following the successes of their second album, Michishio no Romance, which spawned the quirky hit "Saikoanarushisu," and their third album, Night Food, Nakano and Mori settled into the studio to record their new album, merry merry.

Nakano says that she brought different concerns to the new album than previous outings. In addition to liking the way it sounded, Nakano says she chose the name merry merry to send a positive message. "It was in response to the times. We are rich in things, but spiritually poor. I feel a sense of power to lift people up through music, and thought that was the most important thing I could do. So the feeling of this album is a bit different from the previous ones. I wanted to impart a sense of joy."

She says she also experienced something of a political awakening that influenced the direction of the songs on merry merry. "I'm now 30, and a lot of people around me are having children, so I began to think about what the world will be like when they're my age. In the past I'd never been interested in political and social topics, but as you become an adult these things begin to concern you. In the current times, it's difficult to be silent. There are love songs too, but I felt it was important to say something, to provide whatever message I was able to."

Nakano recently participated in her first political demonstration. "In winter, I joined an anti-Bush rally. We wanted to march directly in front of the US Embassy, but were forced to take a Ginza route by the police. I was wondering if it had any meaning."

Sound-wise, the album also marks something of a change in direction. The jazzy, swinging elements are still there, but Ego-Wrappin' have also layered in more rock guitar lines and electronics than in the past. "Ringo Rakka" ("Apple Blossoms Falling") has an angular, indie-rock feel, while "Manhole Syndrome" sounds almost like a Bjork-style electronica number. "Rather than recent electronica, I was going for an older sound, more of an '80s New Wave feel," explains Mori.

Since 2001, Ego-Wrappin' have been booked with overseas bands at the Fuji Rock Festival and True People's Celebration. This and their first overseas tour have whetted their appetite to take their music abroad. "Recently we performed in South Korea," says Nakano. "The people were really nice, really passionate. They were singing along in Japanese. It blew me away."

merry merry is available on Toy's Factory. Tokyo dates: Oct 2, 7pm, ¥4,200, Ebisu, The Garden Hall; Oct 28, 8pm, ¥4,200. Shibuya AX. Tel: Minor Swing 03-5411-4808.

credit: Toy's Factory


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